BAUNAT 本身擁有獨特的哲學，品牌價值和公司文化。隨著公司的發展，我們希望，公司的文化能被當前的職員深切理解，重視和珍惜。如此，我們方能將BAUNAT 的獨特之處付諸實踐。
為此，BAUNAT 建立了核心價值憲章，西歐企業的職能在社會經濟背景下產生的巨大變化這點要素也考慮在內。許多在過去適用的黃金準則，在今天的環境下極可能會使企業不進反退。現在，企業欲取得成功，必須理解這些變化，抓住機遇和挑戰，在全新的環境下，作出正確的決定，採取正確的措施。 BAUNAT 正處於發展的黃金時期，經過深思熟慮，我們奉行以下的核心價值：
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Starting at BAUNAT made me realise how great it is to do something you love. Working with an attractive product in a young dynamic and talented team is one of the main reasons I enjoy coming to work. There is no such thing as routine in my daily schedule, the variety of tasks keep me motivated day in day out.
Working for a digital international company allows me to optimize my language skills and continuously acquire new creative competences. Especially the variety of my daily tasks keep me motivated and educated at the same time. The regular development of our foreign communication and product optimization strategies guarantee my personal growth in the worldwide diamond industry and e-commerce as a whole.
As Japanese linguist, I wanted to use this language on a daily basis without limiting myself to translator or interpreter positions. As BAUNAT was looking to publish their website in Japanese as well, I got the perfect opportunity to keep my Japanese knowledge active and at the same time learn about e-commerce and other interesting parts of online businesses. Having a regular sushi lunch with my colleagues, I found best of both worlds at BAUNAT.
When I graduated my Masters in Strategic Communications, I wasn't ready to stop learning. Starting at BAUNAT was the best choice I could make. I was given the opportunity to grow even beyond expectations. The on the job training was ideal to discover my own strengths and weaknesses. I learned to address them and improved myself on several levels. I now know the company inside out.