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Buy a diamond online: a good choice!

Even though a lot of people are rather sceptical about online shopping, they keep spending more and more on the internet. Although it seems like a risky venture, it is possible to buy a diamond online in a safe way. Online you can find the best polished diamonds for the best price. We would like to give you a short overview of the benefits of buying a diamond online.

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Is buying diamonds online really safe and worthwhile?

Yes, purchasing diamonds online has become a smart, secure choice for modern buyers. While some people remain skeptical about online diamond shopping, the practice offers several compelling advantages. Online retailers provide access to a vastly larger selection of diamonds than traditional jewelers, who typically maintain limited inventory. Digital platforms allow customers to browse extensive collections of various cuts and styles from home.

The online market's competitive nature leads to better pricing, with suppliers offering optimal rates to attract customers. Many online jewelers, including BAUNAT, provide customer-friendly policies like 30-day returns and home delivery options, letting buyers examine pieces in their natural environment. This flexibility, combined with the convenience of shopping without pushy salespeople, makes online diamond purchasing increasingly popular. In fact, about 80% of BAUNAT's customers choose to buy their diamond jewelry through the website, demonstrating growing trust in online diamond retail.

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More choice

Online inventories are not limited by the floor space of a single shop, so you can compare hundreds or thousands of stones and designs from one browser window. 

Natural, lab-grown and simulant diamonds: what to check when buying online

Natural diamond: a gemstone formed in the Earth over geological time, valued for its rarity and traditional market perception.

Lab-grown diamond: a diamond created in controlled laboratory conditions with the same chemical and optical properties as a natural diamond, but typically with a different market price and value trajectory.

Simulants (for example, moissanite or cubic zirconia): materials that look similar to diamonds but have different physical and optical properties and are not chemically identical to diamond.

Buyer-focused differences to watch for: 

  • Certification and identification: natural and lab-grown diamonds should be clearly identified and, where relevant, accompanied by a laboratory report that states whether the stone is natural or laboratory-grown. Simulants should be labelled clearly as simulants.
  • Price and value expectations: listings should reflect the type of stone. Lab-grown diamonds are usually priced differently from natural diamonds, and simulants typically cost much less. Clear labelling avoids surprises.

Quick checklist for online listings: 

  • Explicit label: ensure the listing calls the stone either natural, lab-grown or a simulant.
  • Certificate type: check whether the report specifies natural or lab-grown origin and which laboratory issued it.
  • Price context: compare similar listings so you understand if a price aligns with the stated type of stone.

Clear labelling and proper documentation make it straightforward to compare and choose the right option when buying a diamond online.

Better prices

Choosing to buy a diamond online is choosing for the best price. Internet prices are lower due to the thougher competition. Suppliers try to sell their diamonds at the best possible price.

Verify the certificate: what to check when buying online

A laboratory certificate is the most useful document when you buy a diamond online because it provides an independent description of the stone’s characteristics. For online purchases a clear, verifiable report reduces uncertainty and makes it easier to compare similar stones from different sellers.

Which labs you will commonly see? Most online listings state the issuing laboratory on the product page. You will commonly see GIA, IGI and HRD. Each lab uses its own grading terms; the key point is that a recognised lab issued the report and that you can access the full document to verify details.

Flexibility

Buying online allows delivery to your chosen address and the chance to see the jewel in your daily environment under the lighting you actually live with.

Sourcing & conflict‑free assurances when buying online

Provenance matters for many buyers, especially when you cannot inspect a stone in person. Knowing the origins of a diamond and the steps taken to avoid conflict materials helps you buy with confidence and aligns your purchase with ethical expectations.

What to look for in provenance claims: 

  • Kimberley Process participation: a common industry mechanism intended to prevent trade in rough diamonds that fund conflict.
  • Supplier chain transparency: statements that describe how a seller traces stones through their supply chain.
  • Supplier codes of conduct: written commitments from suppliers about human rights, environmental standards and ethical sourcing.

Easy

The convenience of online shopping includes avoiding travel and in-person sales pressure, and making side-by-side comparisons without time constraints. A typical example: evening browsing lets you compare styles at your pace, then ask follow-up questions to customer service before you commit. Tip: prepare a short checklist of must-haves - shape, certificate, budget and return policy - so you can quickly rule out listings that do not meet your minimum criteria.

  • Fabienne Rauw

  • BAUNAT Antwerp

  • Fabienne, manager of the German market is able to guide every client with finding the right jewel. She takes care of most of the German orders, but also takes other task on her plate. Thanks to her six  years of experience at BAUNAT she acquainted well with the product and the marketing around it. Her degree in PR ensures that BAUNAT is well presented across all media channels. For anyone looking into a new investment opportunity, Fabienne is the perfect guide in this process. No question will be left unanswered, and she will help you every step of the way.

    Selected Bespoke Projects

    • Eternal Bloom bespoke engagement concept - Role: project lead for client briefing and prototype coordination. Fabienne translated personal design references into a 3D-printed prototype, supervised stone selection and ensured the finished piece matched the client’s vision and comfort preferences.

    • Personalized anniversary necklace - Role: design coordinator and quality overseer. She managed the custom design process from the initial sketch to final polishing, liaising between client and workshop to preserve proportions and finish.

    • Reimagined heirloom ring restoration and redesign - Role: client consultant and technical coordinator. Fabienne guided the client through options to modernize setting details while keeping sentimental elements, delivering a wearable result that respected the original piece.

    Her hands-on involvement in bespoke commissions ensures each custom order has a clear brief, careful prototype review and close follow-up with the workshop, so clients receive a tailored jewel that meets both aesthetic and practical expectations.

    Professional enquiries

    For speaking engagements, press requests or research collaborations, please send your message to BAUNAT’s communications team with the subject line: "Fabienne Rauw  -  Professional Enquiry." Include a brief description of the request and any relevant dates or documents. The communications team will route enquiries to Fabienne and provide guidance on next steps.

Fabienne, manager of the German market is able to guide every client with finding the right jewel. She takes care of most of the German orders, but also takes other task on her plate. Thanks to her six  years of experience at BAUNAT she acquainted well with the product and the marketing around it. Her degree in PR ensures that BAUNAT is well presented across all media channels. For anyone looking into a new investment opportunity, Fabienne is the perfect guide in this process. No question will be left unanswered, and she will help you every step of the way.

Selected Bespoke Projects

• Eternal Bloom bespoke engagement concept - Role: project lead for client briefing and prototype coordination. Fabienne translated personal design references into a 3D-printed prototype, supervised stone selection and ensured the finished piece matched the client’s vision and comfort preferences.

• Personalized anniversary necklace - Role: design coordinator and quality overseer. She managed the custom design process from the initial sketch to final polishing, liaising between client and workshop to preserve proportions and finish.

• Reimagined heirloom ring restoration and redesign - Role: client consultant and technical coordinator. Fabienne guided the client through options to modernize setting details while keeping sentimental elements, delivering a wearable result that respected the original piece.

Her hands-on involvement in bespoke commissions ensures each custom order has a clear brief, careful prototype review and close follow-up with the workshop, so clients receive a tailored jewel that meets both aesthetic and practical expectations.

Professional enquiries

For speaking engagements, press requests or research collaborations, please send your message to BAUNAT’s communications team with the subject line: "Fabienne Rauw  -  Professional Enquiry." Include a brief description of the request and any relevant dates or documents. The communications team will route enquiries to Fabienne and provide guidance on next steps.