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Good reasons to buy diamonds online

By buying diamond jewellery online, you can buy a piece of jewellery at the best price / quality ratio, while enjoying a wide selection of products as well as personalized service.

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What makes online diamond shopping a smart choice for savvy buyers?

Online diamond shopping offers significant advantages over traditional retail stores, combining better value with convenience. Customers typically save 30-50% compared to brick-and-mortar prices, thanks to online retailers' lower overhead costs. Beyond savings, online platforms provide extensive product catalogs with detailed specifications and high-quality images, making it easy to compare options.

Quality assurance remains paramount in online diamond shopping, with reputable sellers providing certificates from respected laboratories like GIA, HRD, and IGI. These certificates verify the diamond's 4Cs - Carat, Color, Clarity, and Cut - ensuring buyers receive exactly what they pay for.

Online retailers also excel in customization options, offering various settings, metals, and design possibilities that often exceed what's available in physical stores. White gold has emerged as a particularly popular choice for its modern, refined appearance and versatility in different settings.

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Diamonds at a smashing price

On the Internet, diamond prices are usually 30% to 50% lower than those of physical stores. E-retailers have the ability to offer exceptional prices because they are more competitive than the jewelers who own a standard shop. Buying diamonds on the Internet does not require any travelling and easily let you compare the price / quality ratio of the jewel.

Quality and diamond guarantee

To ensure product quality, it is very important to remember the 4Cs, namely: Carat, Colour, Clarity and Cut, as a seller would recommend you in a shop:

- The Carat refers to the weight of the diamond (1 carat = 0.2 grams)

- Colour corresponds to a shade of white designated by different letters. The stones in the categories D and E are whiter. From the letter I, the diamond begins to take a slight yellow coloration.

- Clarity is the degree of purity and the purest stones generally carry the indication IF or internally flawless.

- Cut refers to the cut of the diamond. Like color, the cut quality is expressed by letters. EX means Excellent, while P is a very low quality (Poor).

It is strongly advised to apply for a certificate of quality and authenticity when acquiring a stone. This certificate is issued by gemological laboratories such as GIA (Gemological Institute of America), HRD (Hoge Raad voor Diamant) and IGI (International Gemological Institute). On baunat.com each purchased jewel comes with this kind of certificate.

How to shop online: quick checklist and certificate red flags

Quick checklist

- Verify the certificate issuer listed with the diamond and compare the report details to the listing.

- Keep the certificate and consider an independent appraisal for insurance purposes.

Certificate red flags

- Reputable grading reports focus on the 4Cs and measurable characteristics rather than a single financial figure.

- Avoid certificates from unfamiliar or unnamed labs without clear methodology; choose stones with reports from established labs documented on this site.

These checks complement the 4Cs and help ensure the certificate matches the stone you receive.

Are lab-grown diamonds an option when buying online?

Baunat’s assortment focuses on natural diamonds; if lab-grown diamonds are offered they will be clearly described and accompanied by certification that distinguishes them from natural stones. Lab-grown diamonds have the same chemical and optical properties as natural diamonds, but their market position differs, particularly on ethical and price factors. When lab-grown options are available, listings state whether the stone is natural or laboratory-created and include the same visual inspection and certificate information used for natural stones. This ensures you can compare certification and presentation side by side before deciding.

Tailor made jewellery

On the Internet, the possibilities for customizing a diamond jewel are many, namely: flat, slightly-curved, domed, round, half set, etc. The finish can be polished or mat, the thickness depends on personal taste. And why not engrave a personal message on the inside of a ring? All of these options are possible at BAUNAT with a wider range of possibilities than at a typical store.

Purchase protections: returns, delivery and support

Baunat treats post-purchase protection as a core part of buying online. We offer a clear return policy for unworn items under our standard terms; if you are unsure about a purchase, contact customer support to review your options. Shipments are insured, packed discreetly and require a signature on delivery so your jewel arrives safely and privately. If a package is damaged or lost in transit, our insured delivery process and support team will explain the next steps.

Personalised assistance is available at every stage. Our gemologists and customer care team can answer pre-purchase questions by phone or live chat, provide extra photographs or video, and arrange a live inspection on request. After purchase, the same teams can help with certificate verification, sizing and any service enquiries.

We also stand behind our workmanship. Each jewel includes a certificate of quality control and Baunat quality checks.

What to check before you buy

- Confirm the certificate is included and which lab issued it.

- Ask for additional images or a short video if you need a closer look.

- Verify return conditions for the specific item and whether it must be returned unworn.

- Make sure insured, signature-on-delivery shipping is available for your destination.

A wide range of diamond jewels

On the Internet, you immediately access a wide product catalog where each jewel is carefully detailed and is illustrated with beautiful images. For millennia, the diamond has symbolized eternal love and is the most expensive gemstone that exists. Most women like diamonds, some are concerned above all with the size of the stone, while others rely on aesthetics.

The setting and the pavé greatly contribute to the beautification of the alliance. Again, there are many possibilities, including half set bezel setting for a "jewelry" finish, or a complete tour of grain setting.

The number of diamonds depends on the desired setting and the financial capacity of the bride and groom. It is recommended to check the certificate attached to the ring when buying.

As for alliances, white gold is more and more sold, thanks to its discretion when comparing it to yellow, red and pink gold. White gold is simple, modern and refined. In addition, the white represents purity, innocence, peace and life. Different models are available, including carved, hammered or guilloche. White gold is not completely white and is also called grey gold. According to the jeweler and the country, the composition may differ.

  • Fabienne Rauw

  • BAUNAT Antwerp

  • Fabienne, manager of the German market is able to guide every client with finding the right jewel. She takes care of most of the German orders, but also takes other task on her plate. Thanks to her six  years of experience at BAUNAT she acquainted well with the product and the marketing around it. Her degree in PR ensures that BAUNAT is well presented across all media channels. For anyone looking into a new investment opportunity, Fabienne is the perfect guide in this process. No question will be left unanswered, and she will help you every step of the way.

    Selected Bespoke Projects

    • Eternal Bloom bespoke engagement concept - Role: project lead for client briefing and prototype coordination. Fabienne translated personal design references into a 3D-printed prototype, supervised stone selection and ensured the finished piece matched the client’s vision and comfort preferences.

    • Personalized anniversary necklace - Role: design coordinator and quality overseer. She managed the custom design process from the initial sketch to final polishing, liaising between client and workshop to preserve proportions and finish.

    • Reimagined heirloom ring restoration and redesign - Role: client consultant and technical coordinator. Fabienne guided the client through options to modernize setting details while keeping sentimental elements, delivering a wearable result that respected the original piece.

    Her hands-on involvement in bespoke commissions ensures each custom order has a clear brief, careful prototype review and close follow-up with the workshop, so clients receive a tailored jewel that meets both aesthetic and practical expectations.

    Professional enquiries

    For speaking engagements, press requests or research collaborations, please send your message to BAUNAT’s communications team with the subject line: "Fabienne Rauw  -  Professional Enquiry." Include a brief description of the request and any relevant dates or documents. The communications team will route enquiries to Fabienne and provide guidance on next steps.

Fabienne, manager of the German market is able to guide every client with finding the right jewel. She takes care of most of the German orders, but also takes other task on her plate. Thanks to her six  years of experience at BAUNAT she acquainted well with the product and the marketing around it. Her degree in PR ensures that BAUNAT is well presented across all media channels. For anyone looking into a new investment opportunity, Fabienne is the perfect guide in this process. No question will be left unanswered, and she will help you every step of the way.

Selected Bespoke Projects

• Eternal Bloom bespoke engagement concept - Role: project lead for client briefing and prototype coordination. Fabienne translated personal design references into a 3D-printed prototype, supervised stone selection and ensured the finished piece matched the client’s vision and comfort preferences.

• Personalized anniversary necklace - Role: design coordinator and quality overseer. She managed the custom design process from the initial sketch to final polishing, liaising between client and workshop to preserve proportions and finish.

• Reimagined heirloom ring restoration and redesign - Role: client consultant and technical coordinator. Fabienne guided the client through options to modernize setting details while keeping sentimental elements, delivering a wearable result that respected the original piece.

Her hands-on involvement in bespoke commissions ensures each custom order has a clear brief, careful prototype review and close follow-up with the workshop, so clients receive a tailored jewel that meets both aesthetic and practical expectations.

Professional enquiries

For speaking engagements, press requests or research collaborations, please send your message to BAUNAT’s communications team with the subject line: "Fabienne Rauw  -  Professional Enquiry." Include a brief description of the request and any relevant dates or documents. The communications team will route enquiries to Fabienne and provide guidance on next steps.