- Where does the tradition of a diamond ring for an engagement come from?
- What about the cliché of a two months' salary?
- How do the British differ from the Americans in this tradition?
- What would be the price for her diamond engagement ring?
Engagements and marriages are no simple occasions, as there are countless traditions, protocols and rules that seemingly need to be followed. You have heard, for example, that an engagement ring should cost at least two months' wages. But is that true? Where does that idea come from?
Where does the tradition of the diamond ring for an engagement come from?
Diamond engagement rings have very few traditions because they are a fairly recent phenomenon. The origin is not even as romantic as you might think. In the past few centuries, it was a rare indulgence even for the elite. The idea that every man in love would go down on one knee and offer a ring was actually conceived in the 1930s by the marketers of De Beers, a famous diamond trading company.
What about the cliché of a two months' salary?
The idea of a two months' salary price tag for your engagement ring also comes from De Beers, as they realised the market potential of engagement rings. However, their advice on the perfect ring started somewhat more modestly in the 1930s: an engagement ring should be set with a diamond, and that may cost one months' wages. A successful campaign. Around the 1940s, men around the world began visiting diamond retailers, and that was a sign for De Beers to push up the price considerably.
The new ads were given the title: “Two months' salary showed the future Mrs Smith what the future would look like”.
How do the British differ from the Americans in the tradition?
Was that marketing campaign also a success? How much do we pay for an engagement ring today? Recent research has shown that the average Brit spends € 2500 on an engagement ring.
Americans dig deeper into their pockets. According to the consulting firm Bain & Company, an American in love puts down twice as much: two months' wages.
What should be the price for her diamond engagement ring?
How much do I spend on her perfect ring? Just as you choose the wedding traditions that suit you, you also decide the price yourself. The value of her perfect engagement ring is so much more than an investment. It shows her that you know her well and know exactly what suits her. It carries the symbolic value of indestructible and infinite love. And there is no mandatory price tag attached to it.