“Logistics Champion”, which is the title Sofie was awarded with in 2018, leads and supervises the processing of orders and logistics and closely working together with the BAUNAT order team. She strives to ensure maximum customer satisfaction by keeping our clients up to date in the production process and delivering on-time. To improve her product expertise even further, Sofie completed the Diamond Foundation Course by De Beers, which makes her a true diamond specialist.
Professional experience
BAUNAT Group N.V. - Logistics Champion & Order Team Lead (2016–present)
Sofie supervises processing of bespoke orders and coordinates logistics between production and customer service. She keeps clients informed during production, improves internal workflows to reduce variability in lead times, and helped introduce quality checkpoints that raised order accuracy and client satisfaction.
Customer Service & Production Coordinator, BAUNAT Antwerp (2012–2016)
Coordinated daily activity between ateliers and the orders desk, trained new staff to handle custom requests, and developed procedures for order tracking and client communication that strengthened after‑sales follow‑up.
Retail Sales Advisor, Fine Jewellery Boutique (2009–2012)
Advised clients on high‑end jewellery purchases, gained hands‑on experience with diamond grading basics, and refined consultation skills that inform her current role in bespoke order management.
Diamond Foundation Course, De Beers - Certified Graduate (2020)
Completed professional training in diamond properties and grading to deepen gemstone knowledge used in quality checks and client consultations.
Education & credentials
AP Hogeschool Antwerpen - Degree in Applied Business Management, marketing track. De Beers Diamond Foundation Course - Certified Graduate, 2020. Ongoing in‑house BAUNAT training in bespoke jewellery processes and customer experience.
Selected publications & courses
Diamond Foundation Course, De Beers, provider certification and practical grading sessions. BAUNAT blog articles by Sofie Kuppens on engagement ring selection, diamond care and jewellery trends, published on the BAUNAT site between 2023 and 2025. Internal BAUNAT workshops on order logistics and client communication.
Recent activity & perspectives
Unveiling the importance of Engagement Ring Insurance in the UK - "Insuring an engagement ring is not only about protection, it is about securing the emotional and financial value of a lifelong symbol." (12-07-2024, Gemstones)
Unlocking the Meaning Behind Your Engagement Ring's Gemstone - "A gemstone can carry sentiment and story; choosing the right stone means balancing personal meaning with lasting quality." (11-07-2024, Jewellery)
Mastering the Art of Wearing Asymmetrical Earrings - "Asymmetry offers a contemporary silhouette that allows each ear to tell part of a single, stylish story; the key is proportional balance." (04-07-2024, Earrings)
Choosing the right carat weight for your diamond earrings - "Visual impact depends on setting and cut as much as on carat weight; thoughtful design can maximise perceived sparkle without unnecessary size." (11-09-2024, Jewellery)
