BAUNAT has a very specific way of working compared to local jewelers. BAUNAT only invests in efficiency, and does everything possible to avoid unnecessary intermediaries. By avoiding expensive marketing campaigns, large stocks, luxurious offices and retail outlets, we can offer unbeatable prices. Therefore, our prices are in direct correlation with the quality of the products on offer.
A classic local jeweler is not able to purchase their diamonds at the source, since they don’t have the expertise nor the experience of the BAUNAT founders. The BAUNAT founders are 4th generation diamantairs, who can purchase their beautiful diamonds of high quality directly at the source where diamonds are cut. A local jeweler purchases diamonds locally (for example in Antwerp) from local diamond dealers that in turn purchase their diamonds from wholesalers. The diamond passes various middlemen which adds to the final purchasing price. This has the consequence that their prices will be much higher for diamonds of the same quality, since these extra costs need to be covered.
Furthermore, BAUNAT builds a fast growing customer base around the world in a cost-efficient way, because of the fact that more than 90% of its customers buy online (through our 8-language E-boutique, where customers can pay in 7 currencies and via various payment methods). BAUNAT has the unique possibility to offer diamond jewellery at an exceptional price-quality to its customers who purchase directly through the website, as well as to customers who choose to visit the showrooms in Antwerp, Paris, Amsterdam and Geneva. Also in our showrooms, we don’t have any stocks and start the production process of our diamond jewels after reception of the client’s payment. A local jeweler, where most jewellery is ‘ready for take away’, will need to invest in a large stock, luxury retail outlets and corresponding overheads which has a large influence on the final price.
At BAUNAT, there is a commitment towards the clients to highlight the strong connection that exists between the prices of the offered products with the intrinsic cost of the underlying components and the materials used for the jewellery. Therefore, BAUNAT always guarantees the best price-quality ratio compared to any local jeweler worldwide.